Case studies & Testimonials

Further information on some current and recent projects. 

 

SODEXHO (top 500 leaders)

 

CULTURE CHANGE/ SYSTEM IMPLEMENTATION

Designed and developed highly successful innovative cultural change and communications programme for Sodexho top 500 leaders to:

  • Improve market competitiveness

  • Integrate modern professional values

  • Motivate workforce

  • Anticipate implementation of new SAP, process and procedures nationwide

This programme involved creating a tailor made business play, which was performed 29 times across the whole of the UK as part of a two-day Culture Change workshop.

 

Result: The programme was rated by the company itself as 30% more effective than previous communications programmes using traditional mechanisms and communications vehicles.

"This dramatic presentation relaxed and inspired the focus group. It somehow empowered them to speak in a way I have not witnessed before, and we gained at least 100% deeper information than we would normally expect"

 Marketing Exec - Unilever

UNILEVER

 

CREATIVE CONSULTANCY / PRODUCT BRAND DEVELOPMENT

Created an innovative and highly effective new product-development process and qualitative focus group to:

  • More powerfully understand customers

  • Break down inhibitions and feedback barriers of participants (using drama techniques)

  • Improve verity and integrity of consumer data collection (consumer opinions and feelings about products)

  • Improve the quality and depth and volume of product feedback

  • Elicit focused and explicit buying desires, obstacles and solutions

 

Result: The process induced a far livelier, more creative discussion, very effectively allowing Unilever to plan an advertising campaign for a new product.

 

"    "

 Marketing Exec - Orica

ORICA  -- replace the text below, choose quotes...

 

CREATIVE CONSULTANCY / PRODUCT BRAND DEVELOPMENT

Created an innovative and highly effective new product-development process and qualitative focus group to:

  • More powerfully understand customers

  • Break down inhibitions and feedback barriers of participants (using drama techniques)

  • Improve verity and integrity of consumer data collection (consumer opinions and feelings about products)

  • Improve the quality and depth and volume of product feedback

  • Elicit focused and explicit buying desires, obstacles and solutions

 

Result: The process induced a far livelier, more creative discussion, very effectively allowing Unilever to plan an advertising campaign for a new product.

ST LUKE'S ADVERTISING & COMMUNICATIONS AGENCY
"Dynamite - Best on the Market" 
Tim Hunt
Chief Operations Officer

ST LUKE'S ADVERTISING & COMMUNICATIONS AGENCY

 

CREATIVE LEADERSHIP

Designed, developed and implemented a Creative Leadership programme to:

  • Develop account managers' creative leadership skills

  • Integrate creative business tools and techniques into the advertising creative process to enhance and streamline results

MACDONALD'S

 

CREATIVE ADVERTISING / SUSTAINABILITY

  • Created Environmental Educational Programme for 16 year olds.

  • Created a film for MacDonald's to support their Environmental andSustainability/Tidy Britain campaign.

  • Developed and successfully implemented Creativity programme for McDonalds/Leo Burnett & Linney Design advertising teams.

 

Result: Corporate Communications (UK) developed a corporate relationship with Alchemical Arts to develop further training, workshops and communications films.

DEUTSCHE BANK
"Amazing" 
Tatiana Belgorodskij 
Corporate Centre HR

DEUTSCHE BANK

GLOBALISER

Designed, developed and implemented a range of cultural change communications & training programmes to:

  • Facilitate integration of Deutsche Bank Corporate Values in London & Frankfurt (including Innovation Workshops, Leadership Coaching and Business Theatre)

  • Improve competencies in the following areas (Performance, Trust & Teamwork, Creativity/Innovation and Client Focus)

 

Result: Programmes adopted as core training in Values and Graduate Orientation programmes in London and Frankfurt.

"Met all objectives - you are a truly extraordinary company" 

Claire Owen

Managing Director

STOPGAP

 

COMPANY BOOSTER

Created a motivational communications programme for STOPGAP (a marketing placement company) to rejuvenate, revitalize and galvanize the company to further success and market leadership.

 

Igniting corporate expertise and creative irreverence to galvanise business

© 2015 GFCA Corporate

Created by ARTS ETCETERA

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